One of the most important ingredients for a successful marketing program on the internet is to be found on the major search engines like Google, Yahoo, Bing and others.
There are two primary ways to reach an audience on search engines like Google…
Pay-Per-Click (PPC) marketing
The benefit of “Organic” listings is, once a high ranking is achieved, there isn’t a further cost, except for maintenance. However, pay-per-click not only costs each time a visitor clicks on your ad and visits your website, the competitive nature between businesses using programs like “Google Adwords” forces the cost to rise.
To achieve “Organic” listings will take time and is therefore, more of a long-term strategic approach. Pay-per-click allows you to immediately bring traffic to your website, and is often used as a bridge between site introduction and when long term SEO efforts show results.