Over the years I have had the opportunity to speak with many business owners who were unhappy with their web presence. Most shared frustration with the lack of “business generated”, it is often uncomfortable to explain that their website isn’t designed to do anything.
When I developed my first website in 1995, the most common goal of a website was to put a “brochure” online. The technology to make it interactive was still being developed, and the internet was far from the marketing and communication tool that it is today.
Today, you can provide company information, answer questions live, engage your prospective customer in conversation, let them place an order (even at 2am when your store is closed), request more info (which creates leads) and many other innovative ways to use the greatest communication tool ever developed.
Rather than carry on about my love for the internet as a marketing tool, I have decided to compile my top 10 recommendations for creating an effective, useful and productive website. Rather than setting a goal for an online brochure, I recommend developing a website that is interactive, informative and useful to the end-user.
- Be clear about “Who you are” and “What you Do”.
- Make your contact information easy to find.
- Easy and clear navigation
- Fast – Very Fast (3 second rule)
- Do something
- Gentle Persuasion
- Inviting, comfortable atmosphere
- Easy to use Interface
- Fresh information